BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20170930T143000Z
DTEND:20170930T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Business Start Up Basics
DESCRIPTION:Build a strong foundation for the success of your new or recently launched small business. This course will outline the Marketing Planning Process helping you (a) understand your market and competitors\, (b) identify your market segments and target customers\, and (c) learn how to develop a tactical marketing plan to build your business.   \n\n\n\nYou will apply your new knowledge in 3 workout sessions\, delivering a practical\, useful platform to take to the next level:\n\nTarget Market & Target Customer\n\n\n\nThe Value Proposition to the Target \n\n   \n\nPositioning & Messaging to Reach the Target \n\n\n\nCourse Outline\n\n\n	\n	What is Marketing\n	\n	\n	Why is it important to your Small Business?\n	\n	\n	What is the Value Proposition\, What is Your USP?\n	\n	\n	Where is your market\, who is your customer?\n	\n	\n	Why & How to conduct a Competitive Analysis\n	\n	\n	Communicating with the potential customers (Advertising\, Public Relations\, Positioning and Messaging) \n	\n	\n	Group excercises to create action plans\n	\n	\n	Next steps & additional resources
X-ALT-DESC;FMTTYPE=text/html:<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;"><img alt="" height="102" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/818/Image/LOGOSCORE9.JPG" style="width: 232px\; height: 102px\;" width="232" /></span></span></span></p>\n\n<p style="text-align: justify\;"><br />\n<span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Build a strong foundation for the success of your new or recently launched small business. This course will outline the Marketing Planning Process helping you (a) understand your market and competitors\, (b) identify your market segments and target customers\, and (c) learn how to develop a tactical marketing plan to build your business. &nbsp\;&nbsp\;<br />\n<br />\nYou will apply your new knowledge in 3 workout sessions\, delivering a practical\, useful platform to take to the next level:<br />\nTarget Market &amp\; Target Customer<br />\n<br />\nThe Value Proposition to the Target&nbsp\;<br />\n&nbsp\; &nbsp\;<br />\nPositioning &amp\; Messaging to Reach the Target&nbsp\;<br />\n<br />\n<strong>Course Outline</strong></span></span></span></p>\n\n<ul>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">What is Marketing</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Why is it important to your Small Business?</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">What is the Value Proposition\, What is Your USP?</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Where is your market\, who is your customer?</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Why &amp\; How to conduct a Competitive Analysis</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Communicating with the potential customers (Advertising\, Public Relations\, Positioning and Messaging)&nbsp\;</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Group excercises to create action plans</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Next steps &amp\; additional resources</span></span></span></p>\n	</li>\n</ul>\n
LOCATION:THE PUBLIC LIBRARY OF CINCINNATI AND HAMILTON COUNTY Green Township Branch 6525 Bridgetown Rd\, Cincinnati\, OH 45248
UID:e.818.4958
SEQUENCE:3
DTSTAMP:20260527T134711Z
URL:https://business.hispanicchambercincinnati.com/events/details/business-start-up-basics-4958
END:VEVENT

END:VCALENDAR