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BEGIN:VEVENT
DTSTART:20170805T160000Z
DTEND:20170805T160000Z
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SUMMARY:Small Business Marketing Fundamentals - Action Plan Workshop
DESCRIPTION:Build a strong foundation for the success of your new or recently launched small business. This course will outline the Marketing Planning Process helping you (a) understand your market and competitors\, (b) identify your market segments and target customers\, and (c) learn how to develop a tactical marketing plan to build your business.   \n\n\n\nYou will apply your new knowledge in 3 workout sessions\, delivering a practical\, useful platform to take to the next level:\n\nTarget Market & Target Customer\n\n\n\nThe Value Proposition to the Target \n\n   \n\nPositioning & Messaging to Reach the Target \n\n\n\nCourse Outline\n\n\n	\n	What is Marketing\n	\n	\n	Why is it important to your Small Business?\n	\n	\n	What is the Value Proposition\, What is Your USP?\n	\n	\n	Where is your market\, who is your customer?\n	\n	\n	Why & How to conduct a Competitive Analysis\n	\n	\n	Communicating with the potential customers (Advertising\, Public Relations\, Positioning and Messaging) \n	\n	\n	Group excercises to create action plans\n	\n	\n	Next steps & additional resources
X-ALT-DESC;FMTTYPE=text/html:<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;"><img alt="" height="102" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/818/Image/LOGOSCORE9.JPG" style="width: 232px\; height: 102px\;" width="232" /></span></span></span></p>\n\n<p style="text-align: justify\;"><br />\n<span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Build a strong foundation for the success of your new or recently launched small business. This course will outline the Marketing Planning Process helping you (a) understand your market and competitors\, (b) identify your market segments and target customers\, and (c) learn how to develop a tactical marketing plan to build your business. &nbsp\;&nbsp\;<br />\n<br />\nYou will apply your new knowledge in 3 workout sessions\, delivering a practical\, useful platform to take to the next level:<br />\nTarget Market &amp\; Target Customer<br />\n<br />\nThe Value Proposition to the Target&nbsp\;<br />\n&nbsp\; &nbsp\;<br />\nPositioning &amp\; Messaging to Reach the Target&nbsp\;<br />\n<br />\n<strong>Course Outline</strong></span></span></span></p>\n\n<ul>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">What is Marketing</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Why is it important to your Small Business?</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">What is the Value Proposition\, What is Your USP?</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Where is your market\, who is your customer?</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Why &amp\; How to conduct a Competitive Analysis</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Communicating with the potential customers (Advertising\, Public Relations\, Positioning and Messaging)&nbsp\;</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Group excercises to create action plans</span></span></span></p>\n	</li>\n	<li>\n	<p style="text-align: justify\;"><span style="color:#696969\;"><span style="font-size:12px\;"><span style="font-family:verdana\;">Next steps &amp\; additional resources</span></span></span></p>\n	</li>\n</ul>\n
LOCATION:HCDC Norwood 1776 Mentor Ave. Norwood\, OH 45212
UID:e.818.4922
SEQUENCE:3
DTSTAMP:20260527T155724Z
URL:https://business.hispanicchambercincinnati.com/events/details/small-business-marketing-fundamentals-action-plan-workshop-4922
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