B2Basics: Leveling Up On LinkedIn

By now, you have likely established an account on LinkedIn. But are you regularly using the platform to benefit you and your organization? Matthew Dooley – whose LinkedIn profile consistently ranks in the top 1% most viewed – will show you all of the ins and outs of LinkedIn, including best practices and pitfalls to avoid. He’ll cover everything from optimizing your profile and growing your network to demonstrating thought leadership and integrating LinkedIn with other business tools.

 

Learning objectives
The objective of this session is to educate you on best practices related to both personal branding and LinkedIn. More specifically, to:

• Understand the value of establishing and maintaining a presence on the largest online professional network
• Learn the latest tips and techniques for building relationships, advancing your career, and bringing value to your organization through LinkedIn
• Learn how to use LinkedIn on a consistent basis in order to build awareness and memorability, all while not taking focus away from your other priorities

Each participant will leave with a clearer understanding of how they can maximize their use of LinkedIn in ways that also support the goals of their company.

Prep work
Make sure you can log in to LinkedIn and download the LinkedIn mobile app.