Build a strong foundation for the success of your new or recently launched small business. This course will outline the Marketing Planning Process helping you (a) understand your market and competitors, (b) identify your market segments and target customers, and (c) learn how to develop a tactical marketing plan to build your business.
You will apply your new knowledge in 3 workout sessions, delivering a practical, useful platform to take to the next level:
Target Market & Target Customer
The Value Proposition to the Target
Positioning & Messaging to Reach the Target
Course Outline
What is Marketing
Why is it important to your Small Business?
What is the Value Proposition, What is Your USP?
Where is your market, who is your customer?
Why & How to conduct a Competitive Analysis
Communicating with the potential customers (Advertising, Public Relations, Positioning and Messaging)
Group excercises to create action plans
Next steps & additional resources
Saturday Oct 7, 2017
10:30 AM - 1:00 PM EDT
THE PUBLIC LIBRARY OF CINCINNATI AND HAMILTON COUNTY
Reading Branch
8740 Reading Rd
Cincinnati, OH 45215
FREE
(513) 684-2812
Printed courtesy of www.hispanicchambercincinnati.com/ – Contact the Hispanic Chamber Cincinnati USA for more information.
2637 Erie Ave., Cincinnati, OH 45208 – (513) 979-6999 – office@hispanicchambercincinnati.com