Choose Marketing with Confidence

Not sure which marketing is worth it? Learn how to pick the right options for your business and avoid wasted time and money.

You get pitched new marketing ideas all the time, but it's hard to know which ones are actually worth your time and money. It's easy to say yes to something that sounds good, only to realize later it doesn't fit your business or takes more work than you expected.

This workshop shows you what different marketing options can realistically do for your business and gives you a simple way to decide what deserves your attention. Perfect for small business owners who want to make smarter, more confident marketing choices without wasting resources.

Topics covered include:

• How to tell the difference between a marketing goal and a tactic
• Why you should start with the business result you need, not the tactic
• How to spot which marketing opportunities fit your needs
• What common marketing options (like sponsorships, networking, social media, email, and paid ads) can and can't do
• What it really takes to get value from each option—beyond just the price
• A straightforward framework to decide if a marketing opportunity is worth it for your business