Consumer Experience in a Contact-Free World

This session will be held virtually on Cisco Webex. Please register to receive the link!

How do you start, build, or preserve a brand where the rules of “touch” have flipped? When “look and feel” has defaulted to the “virtual” realm? When consumers are antsy about touching screens or even moving a commercial package into the home? Pete Blackshaw — award-winning digital strategist, recent Cannes Innovation Juror, customer service author, and CEO of startup catalyst Cintrifuse — will lead a fast-paced, highly interactive webinar on the new rules of branding and venture-building in a contact-free world. He’ll explain why now is the perfect time for brands to embrace “voice activation” — an area estimated to soon represent 50% of global searches. He’ll also run several brands through a gap-analysis framework to pinpoint vulnerabilities — and identify specific opportunities for immediate action.

WHAT EVERY BRAND WILL LEARN

• Why brands can’t waste another second building mastery in voice activation
• Why service channels are the most critical post-COVID learning channels
• What are the latest innovations in remote selling, concierge-services and more?
• New rules of “marketing to algorithms” to ensure your brand nails basic questions.

WHAT ANY ENTREPRENEUR WILL GAIN

• What’s the opportunity map of value-creation?
• Opportunities to test MVPs twice as fast
• Understand the landscape of “contact free” opportunities to pursue
• How to approach partners and large companies in need.

About Pete Blackshaw

Pete Blackshaw is CEO of Cintrifuse, the syndicated venture fund, innovation catalyst and startup community. Pete’s experience blends digital leadership at major corporations -- most recently leading Digital and Social Media Worldwide for Nestle, S.A., and earlier at P&G – with hands-on startup experience at PlanetFeedback, Intelliseek and later BuzzMetrics (sold to Nielsen). Pete is the author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World (Doubleday) and 2019 Cannes Lions Innovation Juror.