This session will be held virtually on Cisco Webex. Please register to receive the link!
How do you start, build, or preserve a brand where the rules of “touch” have flipped? When “look and feel” has defaulted to the “virtual” realm? When consumers are antsy about touching screens or even moving a commercial package into the home? Pete Blackshaw — award-winning digital strategist, recent Cannes Innovation Juror, customer service author, and CEO of startup catalyst Cintrifuse — will lead a fast-paced, highly interactive webinar on the new rules of branding and venture-building in a contact-free world. He’ll explain why now is the perfect time for brands to embrace “voice activation” — an area estimated to soon represent 50% of global searches. He’ll also run several brands through a gap-analysis framework to pinpoint vulnerabilities — and identify specific opportunities for immediate action.
Pete Blackshaw is CEO of Cintrifuse, the syndicated venture fund, innovation catalyst and startup community. Pete’s experience blends digital leadership at major corporations -- most recently leading Digital and Social Media Worldwide for Nestle, S.A., and earlier at P&G – with hands-on startup experience at PlanetFeedback, Intelliseek and later BuzzMetrics (sold to Nielsen). Pete is the author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World (Doubleday) and 2019 Cannes Lions Innovation Juror.
Thursday Apr 30, 2020
1:00 PM - 2:00 PM EDT
Thursday, April 30th at 1 pm
Virtual
Cintrifuse
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