Gaming Your Brand: You No Longer Have a Choice!

Racking up points, moving up the leaderboard, accumulating rewards: these are all examples of “game mechanics” used to drive loyalty amongst gamers. And now, the same mechanics are being used to drive purchasing loyalty in your consumer base. From Peloton, to Waze, to Delta Skymiles, to shopper rewards programs, game mechanics are being employed to directly encourage specific behaviors. Your consumers are already living in a gamified world; join us on May 5th to learn how YOU can use game mechanics to your advantage.

What You Will Learn

• The trends, technology, and demographics of gaming
• How Game Mechanics apply to your category or brand
• Insights and motivational drivers behind gaming
• How specific brands are harnessing game mechanics into innovation, communication, retail, and usage preferences.

About Glenn Platt

Glenn Platt received his Bachelor of Arts in Economics (with departmental honors) from University of Florida and his MS and PhD in Economics and in Political Economy from Carnegie Mellon University, graduating in 1993.

He is currently Department Chair and C. Michael Armstrong Professor of Interactive Media Studies & Marketing. Glenn has been Director of the Interactive Media Studies Program since 2000. Glenn, along with his colleague Prof. Lage, coined the phrase "inverted classroom" with a 2000 seminal work outlining the benefits of using technology to move active learning into the classroom and lecture outside of class. He has won the School of Business Teaching Effectiveness Award, the Associated Student Government Effective Educator Award, and the University's Knox Award for Teaching. Glenn also recently served as President of the International Digital Media and Arts Association for two years.

Besides directing IMS, Glenn teaches the IMS/AI capstone consulting course as well as Internet Marketing. He consults in areas of Social Media Marketing, Digital Marketing, and Gamification.

This session will be held virtually through Cisco Webex. Please register to receive the link.