Intro to Google Analytics

Do you know what’s working and what’s not on your website?

Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior, and audience preferences.

In this webinar, you'll learn how to identify the most meaningful metrics to support a strong SEO strategy, improve user experience, and grow your online presence. We’ll walk through how to track and interpret key data points that reveal what’s resonating with your audience—and what isn’t.

We’ll examine these key metrics:

1. Traffic Channel: Organic, Referral, Direct, Paid, Social, Email
2. Traffic Source
3. Social Media channel
4. Geography: City, State, Country
5. Most viewed pages
6. Blog readership; most popular topics
7. Video Views
8. PDF Downloads
9. Devices: Desktop, tablet, mobile

Learn to build a custom Explore dashboard for easy access to key metrics. Design a dashboard based on your most critical business goals, with visual data displays (tables, line graphs, bar graphs, maps, etc.).

Who Should Attend:

This workshop is ideal for small business owners, marketers, and content creators who want to make data-informed decisions and better understand what drives online performance.

Prerequisites: This workshop will not cover Google Analytics account setup and installation, as the installation procedure varies depending on your website platform. Please seek out a YouTube video tutorial for your specific website platform or consult your webmaster for installation support. It is expected you will have your GA account setup and installed prior to the workshop. No further experience required.

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Take the guesswork out of your website strategy—join us and turn data into action