Marketing Workshop - A Plan for Success

Develop a winning plan to propel your Small Business to new levels. Use proven, successful methods to define the Marketing Planning Process that will:      

Build a strong foundation for the success of your new or recently launched Small Business. This course will outline the Marketing Planning Process helping you (a) understand your market and competitors, (b) identify your market segments and target customers, and (c) learn how to develop a compelleing marketing plan to grow your business.   

You will apply your new knowledge in 3 work sessions, delivering a practical, useful platform to lift your business to the next level:

Target Market & Target Customer
        The Value Proposition to the Target
                     Positioning & Messaging to Reach the Target

                                  Course Outline

• What is Marketing

• Why is it important to your Small Business?

• What is the Value Proposition, What is Your USP?

• Where is your market, who is your customer?

• Why & How to conduct a Competitive Analysis

• Communicating with the potential customers (Advertising, Public Relations, Positioning and Messaging) 

• Group excercises to create action plans

• Next steps & additional resources

SPACE IS LIMITED TO PROVIDE THE OPTIMUM WORKSHOP EXPERIENCE