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Senior Director- Marketing Strategy

Posted: 10/21/2022

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Responsible for providing strategic, innovative, and engaging marketing and communications for internal and external audiences.

Provides strategy and leadership for a function consisting of disciplines/work groups/departments.

REPRESENTATIVE RESPONSIBILITIES

Strategy

  • In partnership with department leadership, develops integrated marketing strategies and plans to further reputation and awareness of CCHMC locally, regionally, nationally, and internationally. Deliver marketing strategy and support to achieve short and long-term reach and revenue goals. Lead marketing strategy to support business development objectives for geographic expansion. Direct advertising and media spend towards priority markets and key target audiences.
Growth Plans
  • Collaborate with business development and organizational leadership on long-term and short-term growth plans. Identify key drivers and barriers to growth. Provide recommendations and expertise, market evaluation, and competitive response as requested for biggest growth opportunities. Support strategic priorities through targeted, innovative, and responsive solutions. Serves as a subject matter expert and key collaborator for M&C to partners and business leaders.
Project Management
  • Oversees translation of M&Cs marketing plans into yearly priorities and develops associated reporting mechanisms to track progress of plans. Leads the development of the plan in timeframes determined by Senior Management. Track and report to Senior Management on a routine basis.
Fiscal Management
  • In collaboration with leadership, develop, implement and evaluate the departments marketing and media budget to achieve the organizational and departmental objectives. Recommend support budgets to meet departmental needs. Implement solutions and accountable for compliance with organizational financial policies and procedures.
People Planning & Performance
  • Creates a vision and roadmap for the team that provides direction and alignment of priorities with tactical and strategic objectives of the department and organization. Delegates responsibilities to reporting personnel; establish clear lines of responsibility and accountability. Elevates team members thinking and understanding of Institutional strategies and growth plans by infusing best practice knowledge into the work. Leads the selection, development, mentoring and coaching of direct and indirect reports.

Qualifications

EDUCATION/EXPERIENCE

Required:
  • Bachelor's Degree in related field
  • 10 yrs of related experience in a highly matrixed organization; experience managing teams
Unique Skills:
  • Has exceptional written, visual, and verbal communication skills; Strong analytical skills and an analytical problem solver.

Cincinnati Children's is proud to be an Equal Opportunity Employer that values and treasures Diversity, Equity, and Inclusion. We are committed to creating an environment of dignity and respect for all our employees, patients, and families (EEO/AA).

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