Sr Director of Strategic Academic Communications & Marketing
COVID-19 Vaccination Policy:
All employees and students must be fully vaccinated by November 22, 2021. Employees must have received at least the first dose of the vaccine before beginning on-campus employment, be fully vaccinated within 30 days of beginning employment and provide proof of vaccination, unless exempted as provided for in Miami University's COVID19 Vaccination Program and Policy. If you need additional information regarding exemptions, please contact AcademicPersonnel@miamioh.edu or Employment@miamioh.edu.
Job no: 499365
Department: University Communications and Marketing
Location: Oxford, OH
Work type: Salary Staff
Categories: PR, Media, Graphics, Communications
Status: Full Time
Job Title: Sr Director of Strategic Academic Communications & Marketing
The Senior Director of Strategic Academic Communications and Marketing is responsible for strategic communication across Miami University’s academic divisions to their key audiences, including current students, prospective students, faculty, community/business leaders, and alumni. This position establishes service levels for academic division communication; integrates academic division efforts with the university’s communications strategy; and surfaces important academic successes, opportunities, and research to other University Communications and Marketing team members for inclusion in university-level stories and channels (social media, video, marketing, university news).
Strategic College Communications - 70%
- Works with academic division communications directors, deans, and University Communications and Marketing leaders to develop a consistent approach to academic division communication and marketing support, including developing an annual communication planning process to advance the Miami University Strategic Plan and the communications goals of each academic division.
- Works with the deans and divisional communication directors to ensure consistent and effective branding, messaging, and communication planning across all efforts.
- Facilitates university research communication as a key point of coordination between the divisional communication directors and the news and media relations team.
- Surfaces important academic division-level stories to be more visible to the University Communication and Marketing team for inclusion in other university-level communication efforts as applicable.
- Supports planning and communications for internal audiences within the academic divisions.
Reporting and Assessment - 15%
- Leads performance management for all academic division communicators, meets regularly with academic division communicators and at least quarterly with deans to establish communications goals, identify strategies and tactics, and determine how success will be measured.
- Oversees assessment of college communication effectiveness based on established KPIs.
- Establishes consistent qualitative and quantitative reporting efforts for academic division communicators.
- Formally assesses team opportunities and strengths at least twice a year and delivers recommendations on professional development opportunities to the Vice President and Chief Communications and Marketing Officer for review and consideration.
Crisis and Issues Management - 10%
- Supports crisis communications, including development and execution of crisis communication strategy for academic divisions in collaboration with communicators across the university; also assists the Vice President and Chief Communications and Marketing Officer in active management of issues.
Other duties as assigned - 5%
- Supports important University Communications and Marketing strategic efforts including crisis communication, when needed.
- BA/BS degree with an emphasis in communications, marketing, journalism, or a related field.
- At least seven (7) years of professional communications, marketing, or related experience.
- At least three (3) years of supervisory experience.
- Significant experience executing integrated communication efforts for a complex, multifaceted organization
- Experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.
- Experience in these areas may be earned concurrently.
- MA/MS/MBA degree in communications, marketing, journalism, or related field.
- Demonstrated understanding of the higher education environment.
- Experience working within a college or division at a university.
- Experience with multicultural marketing and communications.
- Demonstrated understanding of the value of storytelling.
- Experience in a highly collaborative environment working with colleagues and peers to
- achieve revenue, enrollment, fundraising, or similar goals.
- Experience within an organization evolving into a centralized communications model.
Knowledge, Skills and Abilities
- Excellent written and oral communication skills.
- Ability to employ strategic thinking from big picture goals to specific tactical plans.
- Commitment to teamwork, collaboration, and consensus building, with a demonstrated ability to partner and lead through influence, across organizational lines.
Miami University is committed to creating an inclusive and effective teaching, learning, research, and working environment for all.
For more information on Miami University’s diversity initiatives, please visit the Office of Institutional Diversity & Inclusion webpage. For more information on Miami University’s mission and core values, please visit the Mission and Core Values webpage.
EO/AA Statement/Clery Act:
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.
Labor Law Posters for Applicants:
Miami University is committed to providing up-to-date information from the Department of Labor to our applicants for employment. Here, you will find links to the current information regarding the Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and the Employee Polygraph Protection Act (EPPA).
A criminal background check is required. All campuses are smoke- and tobacco-free campuses.
For questions regarding reasonable accommodations for disabilities, or to follow-up with a request, please contact ADAFacultyStaff@Miamioh.edu or (513) 529-3560.
Advertised: 12 Oct 2021 Eastern Daylight Time