Cincinnati USA Convention & Visitors Bureau rebrands to Visit Cincy and announces strategic initiatives for the year
CINCINNATI (March 25, 2022) – The Cincinnati USA Convention & Visitors unveiled a new brand, “Visit Cincy” for the 75-year-old destination marketing organization in front of nearly 400 business professionals, civic leaders, and members of the regional hospitality industry at its Annual Meeting today at the Duke Energy Convention Center.
The organization also announced plans to focus on three key growth initiatives in the coming year, including building economic impact, embedding diversity, equity and inclusion throughout the organization and in the industry, and expanding the regional collaboration with meetNKY.
Cincinnati Mayor Aftab Pureval, Hamilton County Commission President Stephanie Summerow Dumas, Jeff Berding, Co-CEO of FC Cincinnati and Board Chairman of the Cincinnati USA Convention & Visitors Bureau, Steve Leeper, CEO of 3CDC along with Julie Calvert, President & CEO of the Cincinnati USA Convention & Visitors Bureau made presentations at the Annual Meeting.
In total, the CVB has booked definite future hotel rooms at 101 percent of its 2021 goal, representing $105 million dollars in room nights booked. Additionally, tentative room nights are booked at 107 percent of goal. Momentum for 2022 surged in February during the Super Bowl run by the Cincinnati Bengals when downtown hotels saw a 77 percent occupancy rate, in what is a traditionally slower time for tourism.
The new brand, “Visit Cincy,” offers the opportunity for regional marketing opportunities in partnership with meetNKY to reach key markets for tourism, convention, and meeting business.
“The Visit Cincy brand will be an exciting catalyst to rally our regional partners and meet new growth opportunities,” said Calvert. “Visit Cincy is more than a name, it’s an invitation that conveys our mission and invites the world to visit Cincy.”
“We have so much to offer here already—arts, culture, food, sports, business,” said Berding. “Marquee events and larger conventions are ready to come to Cincinnati. Leisure travelers already are.”
“When the CVB is strong, our regional economy is strong,” said Dumas. “When the CVB is strong, Hamilton County is strong. And when Hamilton County is strong, we have a powerful platform to improve economic empowerment, improve access to opportunity and improve the quality of life for all of our residents.”