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Cincinnati Athletics Launches IMPACT to Prepare Athletes for NIL Changes


The University of Cincinnati Department of Athletics announced the launch of IMPACT, powered by Opendorse Ready, the market-leading Name, Image, and Likeness (NIL) readiness program.

Available to all Cincinnati student-athletes, IMPACT is a comprehensive development program designed to prepare Bearcats student-athletes to positively influence their brands and platforms in the Name, Image, and Likeness world.

As an additional component of the IMPACT program, UC will engage Empower, a national creative media agency with Headquarters in Cincinnati, for group educational sessions on impactful topics and direct, 1-on-1 personal-brand coaching and brand building with a select group of student-athletes.

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