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P&G’s Always® Bringing Fiesta Salsera Amateur Dance Competition Back to Fountain Square


Contact: Emily Stowe, 3CDC 
(513) 513-977-8023
(513) 787-8362 (Mobile)

P&G’s Always® Bringing Fiesta Salsera Amateur Dance Competition Back to Fountain Square

Procter & Gamble is bringing its Always® dance event back to Salsa on the Square in 2021! Presented by Always®, Fiesta Salsera is an amateur dance competition that will have the entire city ready to Salsa the night away.

This year’s Fiesta Salsera will be a one-night event held on September 16th, serving as a kickoff to Hispanic Heritage month.  The event will feature live music from Kandela from 7-10 p.m. Registration for the dance competition begins at Fountain Square at 7 p.m. Once registered, participants can hit the dance floor to practice their moves before the official dance-off begins at 8 p.m. Heidelberg is providing cash prizes for 1st-4th place, including a $1,000 for first place.

National Hispanic Heritage Month runs from September 15 to October 15 in the United States and recognizes the contributions and influence of Hispanic Americans to the history, culture, and achievements of the United States.

This year Fiesta Salsera is partnering with Su Casa Hispanic Center, a program of Catholic Charities Southwest Ohio, to raise awareness about the organization and help connect those in need. They are a primary provider of social, case management, family reunification, educational, and health promotion services to the Hispanic/Latino community in Greater Cincinnati.

Event partners include Always®, the Hispanic Chamber Cincinnati USA, Heidelberg, Su Casa, and Fountain Square. Bar service and drink specials will be available. Mazunte will be on site serving up tacos, tostados and guacamole.

COVID19 procedures for Fountain Square events will be evaluated and adjusted as CDC, state and local guidelines change. As always, please stay home if you are exhibiting symptoms of COVID19 and practice good hygiene.

Fountain Square is located at 520 Vine Street in downtown Cincinnati. Safe and secure parking is available at Fountain Square’s underground garage facility.  Fountain Square is managed and programmed by 3CDC.


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About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at

About 3CDC
3CDC is a private, non-profit, real estate development and finance organization focused on revitalizing Cincinnati’s urban core in partnership with the City of Cincinnati and the Cincinnati corporate community. 3CDC’s work is specifically focused on the Central Business District and in the Over-the-Rhine neighborhood. 3CDC also manages The Cincinnati Equity Fund (CEF) and the Cincinnati New Markets Fund (CNMF). These investment funds play an important role by providing needed financial capital to 3CDC’s development projects. For more information, visit

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