Website Refresh

Project Overview
The primary goals of this project are to update and streamline the current site, enhance its visual appeal, improve usability and navigation, and ensure the site effectively communicates our mission and services. Images, and brand guidelines will be provided. Additionally, the site should better tell the story of Bethany House Services by incorporating storytelling elements that highlight our mission, impact, and the families we serve. Most content is already written and present on the existing site; your help writing and editing small amounts of additional copy is desired.
 
Project Scope

1. Visual Design Refresh:
   • Update the overall look and feel of the site to be more modern and engaging.
   • Incorporate updated photos, videos, and stock imagery where appropriate.
   • Ensure consistency in branding and visual elements throughout the site.
2. Storytelling & Content Development
   • Develop or reorganize content to better tell the story of Bethany House Services, highlighting our mission, history, impact, and the families we serve.
   • Create engaging visual narratives using photos, videos, and testimonials.
   • Design dedicated sections for success stories, donor impact, and volunteer contributions.
3. User Experience (UX) Enhancements:
   • Improve site navigation to make information more accessible and intuitive for users.
   • Optimize the site for mobile devices and tablets.
   • Enhance page load speeds and performance.
4. Technical Requirements:
   • Retain the WordPress Kadence block builder format for ease of in-house content management.
   • Ensure compliance with accessibility standards (WCAG 2.1 or higher).
   • Optimize SEO to enhance search engine visibility.
5. Collaboration and Communication:
   • Work closely with the Marketing & Communications Manager to ensure alignment with organizational goals.
   • Training in-house staff to ensure ability to edit and update.
   • Provide progress updates and accommodate feedback throughout the project lifecycle.

 
Deliverables

1. Fully refreshed and functional website ready for launch.
2. Updated design files and assets.
3. Documentation or training for in-house staff on any new features or updates.
4. A testing and feedback phase prior to final approval.

Budget
The allocated budget for this project is $10,000-$15,000, inclusive of all design, development, testing, and training costs. Payment schedule is flexible and negotiable.
 
Timeline

• Proposal Deadline: February 28, 2025
• Start Date: March 21, 2025.
• Completion Date: No later than September 1, 2025.

 
Proposal Requirements
Interested vendors should include the following in their proposals:

1. Company Information:
   • Brief overview of yourself/company and relevant experience.
   • Links to similar projects you have completed.
2. Budget Breakdown:
   • Detailed cost estimate, including a breakdown of fees.
3. References:
   • Contact information/references for two past clients.
4. Additional Information:
   • Any additional information or suggestions to enhance the project’s success.
5. 30 Minute “meet the team” video call

 
Evaluation Criteria
Proposals will be evaluated based on the following criteria:

1. Demonstrated experience and quality of past work.
2. Proposed timeline and ability to meet deadlines.
3. Cost-effectiveness and alignment with the budget.
4. References and past client feedback.