Assistant Athletic Director of Creative Services and Fan Engagement

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Job Description Summary
The Assistant Athletic Director of Creative Services and Fan Engagement is an integral part of the Miami University Athletic Department and is responsible for the development and execution of all activities intended to increase and stimulate fan, campus and community engagement for the Miami Athletic Department. In conjunction with the Associate Athletic Director of Revenue Generation, the successful candidate with be responsible for the following: the strategic direction, oversight, coordination, leadership and active participation in the revenue generating and external functions of the Department. This is a managerial position that oversees full-time staff and is responsible for their development and supervision. This position works in a creative and collaborative team environment where change is embraced and innovation is encouraged.

This position specifically supports the mission of the University and the Department of Intercollege Athletics by assisting in institutional compliance with NCAA and Conference rules and regulations.

Job Description
PRIMARY DUTIES

• Responsible for developing communication and promotional concepts, planning and strategies that significantly increase exposure of Miami University Athletics while simultaneously increasing tickets sales, attendance at athletic events, and overall campus awareness
• Work collaboratively with other members of the external team to accomplish goals, engage the university, fan and alumni community in promoting and supporting Intercollegiate Athletics
• Work collaboratively with other members of the external team, campus partners and student leadership to engage undergraduate Miami University students in an effort to create awareness, activity, attendance and participation in and around Intercollegiate Athletics sporting events
• Responsible for working in conjunction with University Communication & Marketing, members of the external team, specific ticketed sports, coaches and administrators, to help craft marketing and advertising strategy in support of Miami Athletics
• Emphasis on game day environment and fan engagement, to positively impact attendance to create an exciting experience for constituents and student-athletes   
• Manage full-time and student staff of creatives in an effort to enhance Miami Athletics brand through all marketing channels

 

STAFFING

• Oversee the development and growth of full-time staff
• Serve as the primary voice and unit leader for all personnel and items related to marketing communications and fan engagement
• Supervise, direct and oversee a team and unit leaders that consists of External Communications (publications, student groups, fan correspondence, publications, fan events, brand recognition and management); graphics, video content and the video board
• Oversee spirit group/cheerleaders & connection with band

 

MINIMUM QUALIFICATIONS

• Bachelor's Degree
• Three-five years’ experience at an NCAA Division I institution or conference or in professional sports
• Managerial experience
• Experience in communicating with students, staff and campus leadership

 

PREFERRED QUALIFICATIONS

• Masters or a terminal degree
• Prior responsibilities leading an external unit(s) with revenue generating expectations
• Experience at an executive level that demonstrates the potential for successful leadership of external affairs in a collegiate environment
• Experience in successfully working with student groups and campus leadership
• Experience in leading game day management and execution, along with social media and brand management background

 

KNOWLEDGE, SKILLS & ABILITIES

• Ability to effectively and creatively manage complex issues and relationships; hire, supervise, lead and motivate staff, and develop, analyze and meet revenue targets
• Strong interpersonal skills, initiative, and self-motivation
• Excellent written and oral communication skills
• Must be willing to lead while also contributing in a hands-on manner as necessary
• Social media platforms, such as Facebook, X, TikTok, Instagram and other emerging platforms
• Creative platforms, such as Canva and Adobe Express

Additional Position Information (if applicable)

 

Required Application Documents
resume & cover letter

 

Additional Information

A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

This organization participates in E-Verify.

 

Remote Work
For positions that are approved for remote work: Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.

Reasonable Accommodations
Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560. Questions and follow-ups regarding requests should also be directed here.

Diversity Statement
Miami University is committed to creating an inclusive and effective teaching, learning, research, and working environment for all. For more information on Miami University’s diversity initiatives, please visit the Office of Transformational and Inclusive Excellence webpage. For more information on Miami University’s mission and core values, please visit the Mission and Core Values webpage.

Equal Opportunity/Affirmative Action Statement
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.

Clery Act
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at 513-529-2223.

Labor Law Posters for Applicants

Please visit our Labor Law Posters webpage to access all relevant and applicable labor law information.