Associate Director of Marketing and Communications
Job Description Summary
Established in 1809, Miami University is consistently ranked among the top 50 national public universities by U.S. News & World Report for providing students with an Ivy League-quality education at a public school price. Located in the quintessential college town of Oxford, Ohio—with regional campuses in Hamilton and Middletown, a learning center in West Chester, and a European study center in Luxembourg—Miami serves more than 21,600 undergraduates across 120 areas of study, and more than 2,500 graduate students through 70 master’s and doctoral degree programs.
Reporting to the Regional Director of Marketing & Communications, the Associate Director of Marketing and Communications collaborates with other administrative and academic offices, committees, and individuals in the design, execution, and revision of strategic internal and external communication plans to grow overall enrollment and increase student success. Leading and assisting with communication efforts, as well as other marketing initiatives, this position provides leadership and creative solutions for developing and implementing data-driven marketing strategies that increase student enrollment and retention.
This position is approved for remote hybrid work: three on campus, two days remote during the academic year and two days on campus, three days remote during the summer. Remote work is not a right; it is a work arrangement that can be modified or revoked by Miami University at any time for any reason.
Job Description
Duties
- Lead strategic communication and marketing efforts to achieve retention goals, working alongside the Regional Director of Enrollment Management and academic success units.
- Work with internal stakeholders to develop and execute strategies (including determining ideal communication channels and messaging tactics) for recruiting back stopouts.
- Develop written content for a variety of purposes (including brand awareness) and leverage it with various communication tools (including CRM). Meet the demands of various stakeholders (admission, advising, student success) through the design, execution, maintenance, and revision of multiple robust communication flows to prospective, current, returning, and online students throughout the student lifecycle.
- Story idea generation (along with the Regional Director of Marketing and Communications and UCM News Team) to strategically identify and pitch impactful stories to appropriate outlets, including media, students, faculty, and alumni. Effectively manage projects to ensure stories are completed on time while maintaining communication with internal stakeholders.
- Assist with content development and editing for community outreach newsletters, news articles, and other external communication efforts.
- In partnership with the Regional Director of Marketing & Communications, work alongside freelancers and internal stakeholders to support projects related to graphic design, video, photography, web content development, and other marketing initiatives. Serve as liaison between UCM and freelancers.
- Serve in a leadership position and will be an approver on projects that do not require the Regional Director of Marketing and Communications to sign off on.
- Lead and execute decisions in the Regional Director’s absence. Provide co-leadership with planning and direction of the Regionals Marketing & Communications team.
- Other duties as assigned.
Minimum Qualifications:
- Bachelor's degree in higher education, communication, marketing, English, or a relevant field
- Five years of marketing experience
Preferred Qualifications:
- Master’s degree in higher education, communication, marketing, English, or a a relevant field
- Seven years of marketing experience; minimum of three in higher education
Required Knowledge, Skills, and Abilities:
- Strong written and verbal communication skills
- Demonstrated writing ability for various markets
- Knowledge of recruitment strategies and/or marketing and communication strategies
- Demonstrated experience using a project management tool (Wrike, Basecamp, Asana)
- Experience in integrating technology as part of a larger marketing strategy
Preferred Knowledge, Skills, and Abilities:
- Demonstrated knowledge and experience with relational databases such as constituent relationship management (CRM) system (Slate)
- Proficient in Adobe Creative Cloud Suite
- Two or more years of experience working with a brand
- Two or more years of project management experience
Required Application Documents
Resume/CV, cover letter, and writing sample
Additional Information
A criminal background check is required. All campuses are smoke- and tobacco-free campuses.
This organization participates in E-Verify.
Remote Work
For positions that are approved for remote work: Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.
Reasonable Accommodations
Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560. Questions and follow-ups regarding requests should also be directed here.
Diversity Statement
Miami University is committed to creating an inclusive and effective teaching, learning, research, and working environment for all. For more information on Miami University’s diversity initiatives, please visit the Office of Transformational and Inclusive Excellence webpage. For more information on Miami University’s mission and core values, please visit the Mission and Core Values webpage.
Equal Opportunity/Affirmative Action Statement
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.
Clery Act
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at 513-529-2223.
Labor Law Posters for Applicants
Please visit our Labor Law Posters webpage to access all relevant and applicable labor law information.
